The diamond industry is the biggest sham. Rubies are more rare than diamond, yet because in the last 50 years people are such suckers for advertising, they are willing to pay three times more for a diamond. Forget paying back those loans, or saving for a rainy day. Invest in something priced thirty times more than its fair market value, and make sure it's small enough drop down the drain.
There's a panel of advertising agents just sitting in an office in the UK trying to figure out how to get suckers to buy even more diamonds.
Forget the solitaire.
They've created the Past, Present and Future sets. So if you love someone, you have to show it with diamonds in three different time periods.
Wait isn't a diamond forever? I guess only if you buy three of them. What's next? Sets of four? Honey, I love you. In the past, present, future, and the fourth ****ing dimension.
Oh, but these advertising people are smarter than that. Why move to four when you skip to FIVE?
So here is the "Journey" series? Buy this if you life involves a few more steps than past, present and future.
If that's still not enough, DeBeers came up with the ultimate idea. Infinity! All of your one, three and five diamond sets are now obsolete. This new trend covers it all. The ultimate in multi-diamond jewelery, backed with a multi million dollar ad campaign to make you want one. Now you have to buy these 10-30 diamond circles and loops if you really love someone- for infinity that is.
Now that your left hand is filled with promise and engagement ring, diamond studded wedding bands, anniversary and now eternity rings (because until death isn't long enough), they have the
Right Handed Rings! That's right suckers, get in line.